PT Pratama Agung Niaga (PAN Bali) is a subsidiary of PT Pantja Artha Niaga (PAN), a company that was established in 2007 and is recognized as Indonesia’s forerunners in the distribution of wine, beer, spirits, and liquors. PAN Bali itself was first instituted in 2012 as CV Istana Indah Wine before being reintroduced in 2016 as PT. Pratama Agung Niaga.
Under the umbrella of PT PAN, the company delivers first-class service in distributing a wide variety of global wine and spirits brands, and RTDs to consumers in Bali and Lombok. PT PAN Bali is fitted with a strong distribution network and point of sales coverage represented by various restaurants, hotels, and clubs across Bali and Lombok. Outstanding consumer experience is carried through the company’s education and training programs, in addition to its commitment to ensure product availability.
To continue its legacy as a forerunner and a leader in the distribution of wines, spirits, and RTDs through network, product, and service developments as well as to enter the Top of Mind Awareness (TOMA) in regards of alcoholic beverage demands.
Ensuring the availability of the most distinguished and renowned wines, spirits, and RTDs throughout Bali and Lombok.
Leading the industry by delivering the best quality products and services.
Supporting clients with useful information, product education, and training programs.
By 2017, PAN Bali is set to grow its already extensive list of products with more alternatives by broadening the category of the company’s spirits selection and acquiring wines from more diversified countries. PAN Bali is also aiming to expand its network by forming close business relationships with F&B establishments in Bali and Lombok.